“The new Port of Oswego Authority logo is much more representative of the business model and global partnerships we maintain,” said Dain. “As we position ourselves as an industry leader both domestically and internationally, so too must our brand.”

“The symbolism and iconic representation the new logo provides is significant,” said Thomas W. Schneider, President and CEO at Pathfinder Bank and Port of Oswego Board Member, “and we’re enthusiastic about the foundation it will provide the port’s marketing initiatives going forward.”

Step One Creative, an Oswego-based marketing communications firm, was hired in February 2008 to assist the Port of Oswego Authority with their marketing efforts, and the development of the new brand identity program.

According to Jonathan Daniels, Executive Director at the port, the new brand identity will be integrated into an overall marketing/advertising program. New signage, letterhead/business cards, advertisements, and other marketing resources are presently being developed. Plans are also underway to completely redesign the port’s website – at www.portoswego.com.

“A strong brand becomes the driver of everything we are as an organization,” said Daniels. “We believe the new logo will further strengthen and compliment the port’s growth opportunities in terms of partnerships, economic development and other core business strategies/expansion.”

            A nine-member volunteer board of directors appointed by the New York State Governor serves the Port of Oswego Authority. Nearly 120 vessels and more than 1 million tons of cargo move through the Port of Oswego on an annual basis. Eleven companies currently call the port home for at least a portion of their domestic and international shipping operations.

            The Port of Oswego is the first U.S. port and first deepwater port on the Great Lakes from the St. Lawrence Seaway and is accessible from virtually any international port in the world. The port was officially commissioned in 1955 but has been a major driver in local and national commerce since the 1800s.

The Port is open 24 hours a day, seven days a week to accommodate vessels from all ports on the Great Lakes and around the world. The port entrance depth is 27 feet, a width of 750 feet, a turning basin of 115 acres, and it has no restrictions on beam length for ships entering the harbor. A U.S. Customs Service office is maintained on site to facilitate the movement of legitimate international cargo by rail, truck and water.

            For more information, contact the Port of Oswego Authority at 315-343-4503 or visit www.portoswego.com.